Soul of Surf

Welcome to Jacksonville's Beaches, where surfing is more than a sport - it's a way of life.

Rooted in history and brimming with community spirit, Jacksonville’s surf culture has been shaped by generations of wave riders, craftspeople, and local legends who have made this coastline their playground and muse.

From vibrant beachside cafes serving up fresh seafood to local shops stocked with surf gear and beachwear, our laid-back charm permeates every corner of our coastal community.

Catch Some Waves in Jacksonville!

Enter for a chance to win an unforgettable surf experience in Jacksonville, where world-class waves, rich history, and a vibrant surf community await.

Grand Prize Includes:

A 3-night stay at the Courtyard by Marriott Jacksonville Beach Oceanfront, including breakfast for two.
Private surf lessons with a local pro.
A $250 gift card to explore local surf shops and cafes.
Exclusive Soul of Surf merchandise.
Two $25 gift cards to Wicked Barley Brewing.
A $100 gift card to Epik Burger.
A new GoPro Camera and gear to capture your adventure
A Catch Surf gift card worth $600

Second and Third Prizes:

Winner’s choice of a custom Catch Surf board ridden by either Ben Gravy or Blair Conklin during their recent Soul of Surf session in Jacksonville!

View Official Sweepstakes Rules

Enter to Win

Celebrating Jacksonville's Surf Legacy

Jacksonville’s surf culture is built on a rich history of local legends and passionate surfers. Pioneers like Dick “Rozo” Rosborough, Larry Miniard, Joe Roland and Bruce Clelland helped put Jacksonville Beach on the map. Their legacy continues through local artists, board builders and surf shops. From custom boards by Rozo Surfboards to surf-themed cafes like RP’s, Jacksonville’s beaches remain a hub of surf culture. The area’s diverse lineups cater to surfers of all levels, making it an ideal spot for anyone to enjoy the waves.

Learn more about the history of Jacksonville surf culture here.

The Faces of Jacksonville's Surf Community

The surf scene thrives thanks to key figures like Mitch Kaufmann, Paul West, Dane Jefferies, and Daniel Terry, who keep the traditions alive and inspire future generations. Local coaches like Evan Thompson and leaders like Justin Quintal help shape local youth talent, while organizations like the North Florida ESA district foster competitive surfing.

Local Shapers and Shops

Craftsmen like Dick Rosborough, Mike Whisnant, and Tony Lannorone shape Jacksonville’s surfboards, while local shops like Sunrise Surf Shop and Aqua East provide the gear and space for surfers to connect.

Pro Surfers and Rising Stars

Jacksonville’s waves have nurtured world-class talent. Legends like Asher Nolan, Justin Quintal, and the Thompson brothers – Cody, Tristan, and Evan – showcase the skill and spirit that define this surf town. Younger surfers like Noah Poteat and Jackson Lane are the next generation that speaks to the talent pool of this area and rising stars like Lanea Mons and Skyler Miller are the future, following in the footsteps of legendary female NE Florida surf star Karina Petroni, carrying the legacy forward with each wave they ride.

Meet the Talent Who Captured Jacksonville's "Soul of Surf"

In collaboration with GoPro and Catch Surf, Jacksonville’s surf scene comes to life, showcasing its vibrant culture and coastal spirit. A group of renowned surfing and outdoor adventure experts were invited to explore the “Soul of Surf” in Jacksonville, each bringing their unique perspective and creativity to document the experience. With GoPro creators and Catch Surf riders capturing every wave and surf-town adventure, these talented individuals offer an authentic view of the city’s rich surfing heritage.

The stunning imagery shared by these athletes paints a vivid picture of the community, inviting the world to experience the waves, rides and local surf-town charm that make Jacksonville a true surf destination.